The site already had some traction with Google search but was underperforming compared to its potential.
Previous 3 Months Stats:
Clicks: 3.39K
Impressions: 230K
CTR: 1.5%
Average Position: 14.4
β Strategy & Work Done
The goal was to increase visibility and move rankings toward page 1. Key actions included:
Content Gap Analysis: Identified missing keyword opportunities and topics.
On-Page Optimization: Improved existing page titles, meta descriptions, and internal linking.
Technical SEO: Fixed crawl errors, improved core web vitals, and optimized image sizes.
Content Expansion: Added targeted blog posts and landing pages based on keyword clusters.
Schema Markup: Enhanced structured data for better SERP display.
π Results After 3 Months
Steady improvements in all major SEO metrics:
Clicks Increased: From 3.39K β 4.13K (20% growth)
Impressions Increased: From 230K β 303K
Average Position Improved: From 14.4 β 11.6 (approaching page 1)
CTR Slight Dip: From 1.5% β 1.4% (due to more impressions on broader terms)
π‘ Summary
This project shows how fine-tuning existing SEO foundations and targeting new keyword opportunities can yield consistent, measurable growth. BlueForceLearning.com saw: