Health & Fitness E-commerce Google Ads Campaign
Muhammad Ubaid ur Rehman
Health & Fitness E-commerce Google Ads Campaign
Brief
The client operates in the health and fitness industry, offering a range of wellness products through their e-commerce platform. They approached me to help drive qualified traffic, boost conversions, and scale online sales efficiently.
Goal
Generate consistent product sales while keeping the cost per conversion low and achieving a strong Return on Ad Spend (ROAS).
Strategy & Tactics
Launched highly targeted Google Search Ads focusing on health and wellness keywords with strong commercial intent
Ran Google Shopping Ads to visually promote top-performing products
Optimized product feed for relevance and performance
Used strategic audience targeting, negative keywords, and A/B testing to improve ad efficiency
Execution
Built and managed a hybrid campaign structure combining Search and Shopping Ads. Continuously optimized ad copy, bidding strategies, and product listings to improve click-through and conversion rates. Focused on reducing wasted spend and increasing profitability.
Results
Total Clicks: 3,580
Total Conversions: 231
Cost per Conversion: $30.47
Total Ad Spend: $7,040
Return on Ad Spend (ROAS): 5.48 (exceeded client expectations)
Like this project
Posted Apr 16, 2025
Managed Google Ads for a health e-commerce, boosting conversions and ROAS.
