Health & Fitness E-commerce Google Ads Campaign

Brief The client operates in the health and fitness industry, offering a range of wellness products through their e-commerce platform. They approached me to help drive qualified traffic, boost conversions, and scale online sales efficiently.

Goal Generate consistent product sales while keeping the cost per conversion low and achieving a strong Return on Ad Spend (ROAS).

Launched highly targeted Google Search Ads focusing on health and wellness keywords with strong commercial intent

Ran Google Shopping Ads to visually promote top-performing products

Optimized product feed for relevance and performance

Used strategic audience targeting, negative keywords, and A/B testing to improve ad efficiency

Execution Built and managed a hybrid campaign structure combining Search and Shopping Ads. Continuously optimized ad copy, bidding strategies, and product listings to improve click-through and conversion rates. Focused on reducing wasted spend and increasing profitability.

Total Clicks: 3,580

Total Conversions: 231

Cost per Conversion: $30.47

Total Ad Spend: $7,040

Return on Ad Spend (ROAS): 5.48 (exceeded client expectations)