Client: Essence of the Soul LLC

Scope: Brand Design, Brand Strategy, Business Card Design, Social Media Template Design, Squarespace Website Design Tools: Adobe Photoshop, Adobe Illustrator, Canva, Squarespace

Overview For Essence of the Soul PLLC, a new mental health therapy service specializing in trauma, we developed a comprehensive brand identity. This included a brand strategy, logo suite, colors, fonts, website, print materials, and customizable Instagram templates. The founder, Marquia Caldwell, sought a brand that resonated with her passion for nature and her dedication to providing empathetic, judgment-free support. In the end, she received a cohesive brand design that effectively communicates the nurturing essence of her services, enhancing both online and offline client engagement. Marquia celebrated the project's success, emphasizing the seamless alignment with her vision and the genuine execution of her needs, turning her dream into a "BEAUTIFUL reality."