Yoga Branding, Web Design and Development using Webflow
Andrei Sandof
YogaFlow — A Calm & Minimal Webflow Experience for Online Learning
Project Overview
Project: YogaFlow (Online Course Platform Concept)
Platform: Webflow (CMS + E-commerce)
Goal: Build a serene and intuitive website where users can explore yoga courses, read articles, and purchase a digital product (eBook) — all within one unified Webflow environment.
Role: Web Designer & Webflow Developer
Timeline: Concept project — designed and developed as a complete Webflow build
About the Concept
YogaFlow was designed as a digital sanctuary for yoga enthusiasts — combining education, mindfulness, and commerce into one seamless experience.
The vision:
Create a calm, soft, and minimal design language — focusing on whitespace, muted tones, and gentle typography.
The platform needed to feel peaceful yet modern, offering both free educational content and a premium digital product.
Challenges
Combining CMS and E-commerce inside a single Webflow project.
Structuring a course CMS with categories, lessons, and instructors.
Designing a smooth eBook purchase flow using Webflow’s native checkout.
Creating a consistent aesthetic — harmony between product page, blog, and course content.
Ensuring responsive design that stays elegant on all screen sizes.
Approach & Process
1. Design System & UI
Developed a clean, minimal style inspired by wellness brands — lots of white space, beige and soft green tones, organic typography.
Built reusable components (hero, course cards, testimonial blocks) for design consistency.
2. CMS Structure
Created CMS Collections for:
Courses (title, instructor, duration, thumbnail, video embed, category)
Blog posts (articles on wellness and mindfulness)
Instructors (bios and links to their classes)
3. E-commerce Setup
Added a single-product store for a digital eBook (“The Mindful Start”), with secure checkout and downloadable delivery.
Designed a dedicated Product Page with storytelling visuals and benefits.
4. Development
Implemented all dynamic CMS pages (Courses, Articles, Instructors).
Integrated Webflow E-commerce for product purchase.
Added subtle interactions for a peaceful browsing experience.
Optimized for performance and mobile responsiveness.
Results
A functional CMS-driven course platform with a fully integrated digital store.
Smooth and consistent user flow between educational content and product purchase.
Beautifully responsive layouts that reflect the calm and balance of the yoga lifestyle.
Even though conceptual, YogaFlow demonstrates how Webflow can power education + e-commerce ecosystems effortlessly.
Like this project
Posted Aug 18, 2024
In developing Flowga, I focused on creating a user-friendly and visually appealing website that caters to the needs of both yoga practitioners and instructors.
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