GreenLeaf Cafe

Andrei

Andrei Sandof

About Us Greenleaf was a concept project created during my time with Flux Academy — the goal was to design a modern, minimalist coffee brand website that communicates sustainability and craftsmanship through layout, typography, and motion.
I wanted the site to feel calm, intentional, and natural — the kind of experience that reflects slow living and mindful design 🌿

Challenges

Creating a premium yet natural feel — avoiding the overused “green and rustic” aesthetic.
Telling a story through layout — connecting the brand’s philosophy, origin, and purpose visually.
Balancing minimalism with warmth — clean design without feeling cold or sterile.
Building smooth interactions — subtle animations that add life without distraction.

Approach & Process

Visual direction: neutral palette, soft contrast, and refined typography.
Structure: modular layout for easy content flow and readability.
Interactions: gentle scroll-based transitions and fade-ins built natively in Webflow.
Content strategy: hero headline → brand story → sustainability values → call to action.
Performance: lightweight build, optimized for both desktop and mobile.

Results

The final concept communicates simplicity, calm, and purpose. It’s not a commercial website — it’s a design study in storytelling and balance, created entirely inside Webflow without external code.

Key Takeaways

Storytelling through structure is as powerful as visuals.
Subtlety and whitespace create trust and sophistication.
Webflow is ideal for building brand experiences that feel handcrafted.
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Posted Aug 18, 2024

The project emphasizes a strong user experience, engaging animations, and an introductory section that embodies the brand's vision.