GNA Official - Shopify E-Commerce Website

Client: GNA — a Romanian women’s fashion brand Website: gnaofficial.com Goal: Build and launch a complete Shopify e-commerce website from scratch, featuring two full collections and custom sizing options. My Role: Full Shopify setup — design, structure, content upload, photo/video editing, and legal compliance for the Romanian market. Timeline: Extremely tight — the site had to be ready for launch in just a few weeks.

Time pressure The biggest challenge was the short delivery window. Every stage — from design to launch — had to be executed efficiently without sacrificing quality.

Multiple collections We had to structure the store to showcase two main collections simultaneously (e.g., SS24 and SS25), while maintaining an intuitive navigation.

Content preparation The media assets (photos and videos) required consistent editing — color correction, cropping, optimization — to achieve a unified visual language and keep load times fast.

Legal & compliance for Romania Setting up all mandatory legal pages was a must:

UX and site structure We had to design a clear and logical structure: homepage, category pages, product pages, size personalization options, and informative pages like FAQ, Contact, and Policies.

Continuous feedback & revisions The client was deeply involved — we worked closely to implement real-time adjustments and refine details fast.

Designed wireframes for the homepage, collections, and product pages.

Established a visual hierarchy with consistent spacing, typography, and brand color palette.

Installed and customized the Shopify theme for brand-specific needs.

Created flexible sections for easy future editing.

Configured collections, variants, and product tags for easy filtering.

Consolidated all product data: descriptions, sizing, and imagery.

Edited, optimized, and uploaded all visuals for fast loading and consistent aesthetics.

Embedded videos in a lightweight way for improved performance.

Created full legal documentation: Terms, Privacy Policy, Shipping, and Returns.

Integrated a GDPR-compliant cookie banner.

Added all relevant company details to meet local standards.

Conducted full responsive testing on desktop, tablet, and mobile.

Validated the entire checkout flow and variant options.

Published and monitored live performance in the first days post-launch.

Implemented client feedback after the launch.

Improved page load speeds and fixed visual inconsistencies.

Enhanced mobile usability and refined some sections for clarity.

Prioritization matters: Under tight deadlines, it’s critical to identify what drives the most value first.

Constant communication: Keeping the client in the loop ensures alignment and trust.

Legal compliance is part of good design: A beautiful store that’s not compliant is still incomplete.

Media optimization saves conversions: Aesthetic consistency and load speed directly influence user trust.

Flexibility pays off: Modular sections and reusable blocks make iteration faster.

Website launched successfully: gnaofficial.com

Two collections live: SS24 and SS25 are now visible and shoppable.

Custom sizing feature implemented for made-to-measure items.

Fully responsive design optimized for both mobile and desktop.

All legal requirements covered — GDPR-compliant, return and privacy policies in place.

Implement full SEO optimization (meta titles, structured data, alt tags)

Launch a blog / editorial section for organic traffic

Expand email marketing & automation campaigns

Develop international store versions for EU / US markets

Add A/B testing for homepage & product layout optimization

This project was an intense but rewarding experience — from visual design to legal setup, everything had to come together quickly and cohesively. The final result: a polished Shopify store that’s compliant, beautiful, and ready to scale.