High-Performance CRO Strategy for Clean Skin Club

When Clean Skin Club needed to squeeze more efficiency out of their massive traffic scales, they didn’t just need a "web designer." They needed a growth architect. Benchmark Agency stepped in to transform high-volume social traffic into a high-converting revenue machine using a dual-funnel strategy built for speed and psychological impact.

At Benchmark, we believe high-performance CRO is the intersection of Direct-Response Copywriting, Conversion-Centric UI/UX, and Rapid Technical Deployment. For Clean Skin Club, we didn't just build pages; we engineered two distinct customer journeys tailored to specific business outcomes.

Most agencies send social traffic directly to an Amazon listing, losing the chance to educate the customer. We saw this as a wasted opportunity.

Design Insight: We built a 7-Reason Pre-Lander in Replo designed to look like editorial content, not an ad. This builds "Top of Funnel" trust.

The Copywriting Edge: We moved away from "Buy Now" and toward "The Truth About Your Towel." By the time the user clicked through to the Amazon Deal Page, the sale was already made.

The Result: A seamless transition that boosted Amazon’s organic ranking signals by sending "pre-warmed," high-converting traffic.

For the Shopify store, we wanted to break the $100 AOV ceiling. We designed an Offer Exclusive Lander that turned a simple transaction into an "Unmissable Event."

The Mystery Gift Framework: We integrated a "Mystery Gift" and "Free Container" offer. Psychologically, this shifts the customer’s mindset from spending money to collecting rewards.

The Add-On Selector UI: We custom-engineered a "sticky" add-on selector in Replo. This allowed users to customize their bundle without leaving the buy-box, removing friction and directly contributing to our 14% AOV lift.

Data-Backed Validation: We didn't just hope it worked. We used Intelligems to A/B test the offer structures in real-time, ensuring every pixel was pulling its weight for the bottom line.

Working with a brand of Clean Skin Club’s scale requires more than just talent it requires velocity.

Agile Development in Replo: By building in Replo, we gave Clean Skin Club the ability to iterate at the speed of social media trends. We moved from concept to live-traffic in days, not weeks.

Collaborative Feedback Loops: We don't work in a vacuum. Benchmark acted as an extension of the CSC team, integrating deeply with their media buyers to ensure the landing page copy mirrored the ad creative perfectly.

Rigorous Testing: Our partnership with Intelligems meant that every design choice was a calculated move. We let the data do the talking.

$500k+ Generated in 2 Weeks.

14% Growth in Average Order Value.

2 High-Performance Funnels (Amazon & DTC) built from the ground up.

0% Friction: Seamless integration between education, offer, and checkout.

We don't just "do CRO." We build the infrastructure for your next $1M month. If you’re ready to stop guessing and start scaling with a team that understands the math behind the design, we’re ready to build.