Custom E-commerce Site Migration and Optimization

The client was struggling with a bloated, slow-loading site built on the Focal theme. While the brand had a strong visual identity, the technical debt was causing high bounce rates and a sluggish user experience. The goal was to migrate to a leaner, custom architecture without sacrificing design integrity.

I transitioned the storefront from a restrictive pre-built theme to a bespoke build based on the Harmony framework. This allowed for granular control over the code base, enabling me to strip away unnecessary scripts and optimize the liquid architecture for maximum efficiency.

Highlights

Performance Engineering: Reduced page load times from a sluggish 5-6 seconds down to a lightning-fast 1.5 seconds.

Custom Theme Migration: Moved from Focal to a tailored Harmony-based theme for better scalability.

Asset Optimization: Audited and restructured site assets to ensure high-quality visuals didn't compromise speed.

Improved UX: Enhanced the browsing experience by eliminating "layout shift" and improving mobile responsiveness.

A refined, future-proof e-commerce site that delivers a premium brand experience at world-class speeds. By improving the site speed by over 70%, we created a frictionless path to purchase that keeps customers engaged rather than waiting for pages to load.