Reimagining Act + Acre

A full Shopify rebuild designed to highlight clinical results, simplify the user journey, and bring the brand’s story to the forefront.

Act + Acre’s previous store wasn’t telling their story or selling it. They needed a platform that blended science, education, and product discovery without overwhelming the user.

I rebuilt the store using Shopify’s Dawn theme and OS 2.0 framework, applying custom sections and reusable templates to bring clarity and edge to every touchpoint from homepage to PDP.

Modular homepage with product highlights and quiz CTA

Brand education via “Science” and “Story” sections

Optimized PDPs with before/after results, subscriptions, and ingredient breakdowns

Mobile-first design with clean, editorial structure

Fully editable templates for internal marketing use

A scalable storefront rooted in clarity and trust, built to grow with the brand’s product line and customer base.