Reimagining Act + Acre
Mikhail Arden
A full Shopify rebuild designed to highlight clinical results, simplify the user journey, and bring the brand’s story to the forefront.
Project Overview
Act + Acre’s previous store wasn’t telling their story or selling it. They needed a platform that blended science, education, and product discovery without overwhelming the user.
What I Did
I rebuilt the store using Shopify’s Dawn theme and OS 2.0 framework, applying custom sections and reusable templates to bring clarity and edge to every touchpoint from homepage to PDP.
Highlights
Modular homepage with product highlights and quiz CTA
Brand education via “Science” and “Story” sections
Optimized PDPs with before/after results, subscriptions, and ingredient breakdowns
Mobile-first design with clean, editorial structure
Fully editable templates for internal marketing use
Outcome
A scalable storefront rooted in clarity and trust, built to grow with the brand’s product line and customer base.
Like this project
Posted Nov 3, 2025
A Shopify revamp that boosted clarity, conversion, and credibility for a premium haircare brand.
Likes
2
Views
6
Timeline
Mar 12, 2022 - Jul 30, 2023
