Launching a Seasonal Shopping Experience for Monica + Andy

A mobile-first Shopify store built for a fast-moving catalog of kidswear drops, seasonal launches, and parent-friendly shopping flows.

Monica + Andy needed a store experience that could keep pace with frequent product releases and seasonal campaigns. Their team wanted a flexible site structure that could highlight limited collections without disrupting the overall store layout or slowing down navigation for returning customers.

I rebuilt the store using Shopify’s Dawn theme and OS 2.0 framework, designing it to support vibrant collection pages, rotating homepage banners, and campaign-specific modules. Each section was built with marketing agility in mind, allowing the brand team to launch and retire collections quickly.

Homepage built to showcase seasonal campaigns with custom layouts

Configurable collection pages for swimwear, sportswear, and newborn drops

Dynamic product tiles styled for visual clarity across devices

Sticky cart and simplified checkout experience for fast mobile purchasing

Built-in flexibility for campaign color themes and rotating assets

A cheerful, high-conversion shopping experience that balances playful branding with clean structure. Designed to support frequent drops without developer friction.