A cheerful new look & feel

Camila de Melo

Overview & Goals Collaboration to design together. This was one of Maria's biggest goals, so I quickly jumped in. To make this happen, the assets had to be created in canva.com, an easy-to-share tool that Maria was comfortable with. She wanted a cheerful, round and non-corporate look & feel for a personal project, a platform for web creators. Since Maria has an eye for design, I worked based on her drafts to come out with the following: - Thumbnails - Banners - Logos - Color Pallet - Typography - The overall look & feel Process Briefing meeting Set digital spaces (Notion, canva.com) Analyses (old assets) Research (references) genAI (brainstorm ideas, color pallet and typo combination) Design Feedback rounds LIVE test Delivery Results Working collaboratively with Maria was a joyful experience for me. The website now has a fresh, curvy-friendly look and feel.
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Posted May 22, 2025

Shared all my design and PM skills to make "multi you" a fresh new brand. From thumbnails to typography, I played with gradient and solid shapes.

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Instructional Design + RISE dev
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