Instructional Design + RISE dev

Camila de Melo

Graphic Designer
UX Designer
Instructional Designer
Adobe Illustrator
Articulate Rise
ChatGPT
TransPerfect

Overview

Castrol electric vehicles frequently update their products. To help the sales team understand these new products, we were tasked with designing a training module using a scrolling experience concept. The content was derived from a long and commercial slide deck, and the chosen format was an eLearning course developed on Articulate RISE.

Goals

Our goals were to create a fresh look and feel aligned with Castrol's electric vehicles brand, craft the writing in a conversational tone, and design a learning flow that simplifies technical concepts and terms. The team collaborated closely on content, visuals, and development, and I was involved throughout the entire design process.

Process

Content analysis: We analyzed the slide deck and selected crucial content, to make it easier for the sales team to internalize the new releases.

Content mapping: Designed a content map to organize lessons and interactions throughout the training.

Feedback and implementation: Conducted rounds of feedback and implementation.

Script creation: Crafted a script for the lessons, utilizing AI to enhance the conversational tone.

Asset creation: Developed assets for each module, ensuring alignment with Castrol's brand.

Module development: Populated the modules with content and assets on Articulate RISE.

Results

This project strengthened our client relationship, leading to additional projects. The client considered it one of the most well-made learning content. The engaging eLearning format increased engagement among the sales team, achieving a 90% completion rate.

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