UX Audit NIVEA Baby

NIVEA's eCommerce websites, managed on Sitecore, needed improved usability, consistency, and a mobile-first approach. As a UX Expert, I collaborated with developers and project managers to launch over 50 product detail pages (PDPs) for various European markets and 15 article pages for NIVEA Baby. We also revamped design templates based on a new Design System for easy replication by local markets.

Our primary goal was to deliver Sitecore templates designed according to NIVEA’s design system. These templates would help different agencies and markets easily understand what a standardized PDP should look like, enhancing usability while working with limited features.

Additionally, we aimed to:

Ensure consistency across markets with template designs aligned to the design system.

Promote a mobile-first mindset when managing content for various types of pages.

Process To achieve our goals, we followed a structured process:

Perform heuristic evaluation: Using our expertise + AI tools, we identified the main pain points in the existing templates and article pages.

Uncomplicated UX report: We utilized Figma to create a collaborative space where all stakeholders could comment on and visualize proposed changes.

UX implementation and brand identity: We ensured a seamless connection between NIVEA and NIVEA Baby by designing templates based on brand photos and colors, maintaining a cohesive brand language. Our focus was on creating minimalist Sitecore pages using the latest modules to engage users and effectively convey NIVEA Baby's messaging.

Our efforts resulted in significant improvements for NIVEA:

Consistency across markets: The new templates ensured uniformity across over 150 markets worldwide.

Expanded online presence: The revamped article pages and PDP templates facilitated NIVEA Baby's expansion online.

Streamlined design process: Local markets benefited from streamlined page creation with updated templates ready for use, enhancing efficiency and consistency in content management.