Hermès Perfume Extension
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A branding assignment for the next strategic extension for Hermès Perfumes.
For the new product line, Hermès will start off with three shades of nail paint:
- a creamy, almost white Isabelline
- a beige tan Cremell,
- and the iconic Hermès orange, Orange Brule
- along with clear nail polish for the base and top coats
The bottle would be an almost square shape.
The clear nail paint bottle would have a small horse design carved in metal on the top of the cap, whereas the coloured nail paint bottles would have a miniature Hermès square around their necks.
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Posted Mar 23, 2021
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