Debi was my 2nd freelance and 1st long-term client, so she definitely deserves a special shoutout in my journey. Beyond being incredibly sweet but thoroughly professional, she provided diverse job opportunities that enriched my freelance experience.

My collaboration with Debi commenced with refining the social media feed for her e-commerce venture, Finding Unicorns. The project, involving the creation of 7 weekly posts, evolved into a vibrant display. I introduced colorful borders to distinguish internal products, resulting in the feed seamlessly blended hues as users scrolled.

Additionally, I assisted Debi in crafting eye-catching banners for her website, enhancing occasions like product launches and year-end sales. This collaboration not only showcased my skills but also contributed to the visual appeal and effectiveness of her online platform.

Workflow:

- Initiate by consulting with Debi on focal points and any specific aspects she wishes to emphasize.

- Craft posts aligned with branding and tone, presenting drafts for her approval. Regularly adapt templates to accommodate seasonal campaigns.

- Upon approval, meticulously schedule posts across diverse social media platforms, ensuring adherence to post dimensions, engaging captions, and strategic hashtags.

Client Finding Unicorns

Role Social Media Content Creation / Curation / SchedulingGraphic Designer for E-commerce Website

Timeline 2 years

Tools Photoshop, Illustrator, Canva

Feedback:

"Mitalee is by far the best freelancer I have ever worked with on Upwork. We have been working together now for two years, and I trust her complicity with my brand. The only reason I have ended the contract is that I no longer need social media content creation, otherwise we would still be working together.

Mitalee is professional, polite, and extremely talented in what she does, and I would recommend her in a heartbeat. She is very responsive with her communication and goes above and beyond to ensure that she has nailed the brief — often submitting work before deadline.

I've also employed Mitalee for graphic design and blog and content writing, and she comes highly recommended for those skills too. Thank you so much for all of your work Mitalee!"

— Debi McLeod, Finding Unicorns