Over the course of a 2.5-year collaboration, my role with Tiffany has been instrumental in reshaping her social media landscape. Beginning as the primary content creator for her acrylic art business, the scope of my responsibilities expanded as her ventures diversified into AI art and entrepreneurship.

Initially tasked with crafting content for Tiffany's art business, my role evolved into spearheading the creation of marketing materials for her webinars, workshops, and various entrepreneurial endeavors. This evolution in content creation mirrored Tiffany's transformation from an artist to an entrepreneur and AI consultant.

Throughout this journey, I played a central role in orchestrating the narrative around Tiffany's brand. This included strategic planning, execution, and monitoring across multiple platforms, such as Instagram and Facebook. Crafting and refining content calendars became a core part of the process, ensuring a seamless blend of educative, informational, and promotional posts that aligned with Tiffany's expanding business scope.

From crafting compelling stories to video editing, my responsibilities extended to various content formats that resonated with Tiffany's growing audience. As the dynamics of our collaboration evolved, I gained autonomy in content creation, transitioning from seeking approval to actively curating a feed that positioned Tiffany as an expert in AI and entrepreneurship.

This multifaceted and dynamic approach aimed not only to showcase Tiffany's brand aesthetics but also to foster genuine connections, positioning her as a thought leader in the realms of AI and entrepreneurship.

Client Artisan-Preneur

Role Social Media Marketing Manager

Timeline 2.5 years

Tools Photoshop, Canva, MailChimp, Meta, SocialPilot