Social Media Content Creation and Management for Erwans Socks

In collaboration with Erwans, I undertook a comprehensive initiative to establish a strong social media presence for their high-quality cashmere and cotton sock business. The objective was clear: to reach new audiences, enhance brand awareness, and create a distinctive identity in the competitive sock market.

- Strategic Planning and Execution: Devised and executed a strategic social media plan across Instagram, Facebook, and Pinterest platforms. The plan aimed at introducing, promoting, and sustaining engagement with the brand.

- Content Calendar Management: Developed and maintained content calendars aligned with brand themes and collections. Ensured a daily and consistent presence, unveiling different facets of sock usability, with a primary focus on sports.

- Audience Engagement: Actively engaged with the audience through thoughtful responses to comments and messages. Monitored metrics and analytics to refine strategies, ensuring they resonated with the target audience.

Challenges:

- Creative Brand Establishment: Faced the challenge of creatively establishing the brand in a competitive market, fostering a playful and sporty ambiance to set it apart.

- Audience Expansion: Worked on strategies to reach new and diverse audiences, expanding the brand's footprint beyond its initial scope.

- Market Differentiation: Tackled the task of standing out from other sock brands by highlighting unique features and the usability of the socks, particularly emphasizing their role in sports.

This multifaceted approach to social media management aimed not only to showcase the brand aesthetics but also to build a community around the lifestyle and functionality of these luxury socks.

Client Erwans

Role Social Media Manager

Timeline Summer 2021

Tools Photoshop, Illustrator, Canva, Later.com, Tailwind