Tactiq | Content Manager by Celia | BEFAR StudioTactiq | Content Manager by Celia | BEFAR Studio

Tactiq | Content Manager

Celia | BEFAR Studio

Celia | BEFAR Studio

Scaling a startup through content 📈

Since October 2023, I work as Content Manager at Irenechan.co, a marketing agency specializing in content for SaaS startups.
My main client? Tactiq, an AI-powered meeting transcription tool based in Australia. More than 2 years later, the collaboration is still going strong.

The greatest challenge

Tactiq publishes content at a high frequency across multiple topic categories. The biggest challenge is ensuring every single article meets the brand's quality standards, tone of voice, and SEO requirements, consistently, month after month, without letting anything slip through the cracks.
A preview of some of the articles I've managed for Tactiq's blog.
A preview of some of the articles I've managed for Tactiq's blog.

Who is Tactiq?

Tactiq is an AI-powered tool that transcribes and summarises meetings in real time, helping teams capture key insights without manual note-taking. Trusted by thousands of teams globally.
Check them out 👇

What do I do?

As Content Manager at Irenechan.co, I oversee the full content pipeline for Tactiq's blog, from the first draft to the moment it goes live.
My role covers three main areas:
Content editing 👉 I review and edit every new article and article update created by the writing team to ensure it follows Tactiq's content guidelines, tone of voice, and SEO requirements before it goes live.
Client communication 👉 I coordinate with the writing team to ensure deadlines are always met, and keep the client updated on the content pipeline progress through Slack when needed.
Blog publishing 👉 I prepare every article for publication (formatting, visual banner design in Figma, and final quality check) so the technical team can publish it directly in Webflow without additional edits.
Tactiq's monthly content pipeline, managed in Airtable.
Tactiq's monthly content pipeline, managed in Airtable.

The numbers 📊

Since October 2023, I've overseen the publication of:
250+ blog posts published on Tactiq's SaaS blog
250+ content updates on existing articles to keep them accurate and SEO-relevant
That's 500+ pieces of content managed and counting 🚀
Tactiq's Learn hub with 500+ articles managed and published.
Tactiq's Learn hub with 500+ articles managed and published.

Hundreds of articles managed, organized by topic 📂

One of Tactiq's most visited content categories: Zoom
One of Tactiq's most visited content categories: Zoom
High-traffic articles in Tactiq's blog covering ChatGPT and other LLMs
High-traffic articles in Tactiq's blog covering ChatGPT and other LLMs
A fast-growing category inside Tactiq's blog as AI tools continue to evolve
A fast-growing category inside Tactiq's blog as AI tools continue to evolve

Explore the work 👇

Want content managed with this level of consistency? Check out my services ✍️

Like this project

Posted Aug 21, 2025

2+ years scaling Tactiq's SaaS blog as Content Manager at Irenechan.co. With 500+ pieces of content managed and counting, I oversee the complete process.

Likes

117

Views

291

Timeline

Oct 13, 2023 - Ongoing

Clients

Tactiq