Hispano Suiza | Copywriting and Social Media Management
Celia | BEFAR Studio
Crafting the world of luxury hypercars 🏎️
Over 2 years I led the copywriting for Hispano Suiza, one of Spain's most iconic luxury hypercar brands, across 8 social media channels.
The greatest challenge was to quickly align with the copy for the brand's social media presence that had been defined since Hispano Suiza's rebirth in 2019. And to ensure that the copy I was started developing integrated seamlessly with the previous live posts across all platforms.
Who is Hispano Suiza?
Hispano Suiza is a Barcelona-based company with over 120-year legacy that focuses on handcrafting luxury hypercars. Founded in 1904, the company kickstarted its new era back in 2019, with a mission of bringing a tailormade approach to the world of high-performance.
It is a brand doesn't just create vehicles, it builds state-of-the-art hypercars.
Check them out ⬇️
What did I do?
As Digital Content Creator & Copywriter at Broadcaster Content Agency, I was part of the digital team behind Hispano Suiza's online presence for over 2 years.
I led copy creation across 8 platforms simultaneously: LinkedIn, Instagram, TikTok, YouTube, X, Threads, and the CEO's personal LinkedIn and Instagram channels.
The content ranged from social media copy and video scripts to carousel texts, always in close collaboration with the team's Digital Manager to make sure every word felt true to the brand's luxury positioning 💡
Quality over quantity wins the hypercar game
Aside from crafting the copies for each platform, I also managed and scheduled the content across 8 social media channels:
For the brand ™️ --> 2 LinkedIn posts per week, 2 Instagram posts per week, 1 TikTok every two weeks, 1 X/Threads post every two weeks, and regular YouTube videos.
For the CEO 💼 --> 2 LinkedIn posts per week and 1 Instagram post every two weeks.
Focusing on quality in each post rather than a higher frequency was also a representation of the exclusivity behind the Hispano Suiza hypercars.
Some examples of social media copies that I developed for Hispano Suiza.
Maximum performance for each hypercar. Maximum alignment for each copy.
The social media copy I developed covered three content pillars:
Product showcases of the brand's hypercars (Hispano Suiza Carmen, Hispano Suiza Carmen Boulogne, Hispano Suiza Carmen Sagrera, as well as classic Hispano Suiza vehicles)
Event coverage (brand-related happenings, Mobile World Capital Barcelona appearances, international events)
Value-driven posts communicating the brand's core identity (elegance, sportiness, luxury, craftsmanship, technology, and bespoke design).
I wrote in a tone that balanced luxury, technical precision, and aspirational storytelling, adapting the Hispano Suiza voice across platforms while maintaining coherence for the brand as a whole.
Writing the story behind the brand's biggest events
In June and July 2024 two of the biggest brand moments for Hispano Suiza took place back to back:
The Hispano Suiza Carmen Sagrera reveal on June 12th in a first-class event, where the company unveiled their latest hypercar to the world.
The presentation on July 11th of the Carmen Sagrera in the Goodwood Festival of Speed, the leading motorsport event worldwide.
Two separate events, one mission: translate the excitement of a the brand's latest hypercar reveal, the Hispano Suiza Carmen Sagrera and a legendary motorsport festival into content that felt as powerful as the hypercars themselves 🎯
What did it mean for the social media management and copywriting? It implied crafting the copy weeks in advance to have all the posts ready to:
Make the posts go live in real-time both in the brand and CEO's social media channels to make the most of the momentum of both events.
Have the copies ready to be published for the follow-up posts that went live after the events to extend the impact of the Carmen Sagrera reveal and the Goodwood presentation.
Being able to tell the story of Hispano Suiza in those pivotal events was a true test against the clock, but a really fun one that allowed me to adapt quickly to the needs of the brand.
When copy makes it to the press 📰
One of the LinkedIn posts I wrote for one of the company's hypercar, the Hispano Suiza Carmen Boulogne, was picked up by Car and Driver España, one of the most respected automotive media outlets in the world.
Their opening line of the article? A direct translation of my copy from this post:
This feature was the cherry on top for all the copywriting and social media management work developed behind the scenes.
See some other examples of the work for Hispano Suiza:
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Posted Aug 24, 2026
2-year collaboration with Hispano Suiza, a Barcelona luxury hypercar company, leading the brand's copywriting and social media management across 8 platforms.
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96
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385
Timeline
Jan 22, 2024 - May 2, 2026
Clients
Broadcaster
Hispano Suiza
