Being a dog lover, I was automatically drawn to pitch to a newly emerging event arena Pawasana - Yoga with street/indie puppies - in an effort to get them adopted - a much-needed effort in India, where most prefer pure breed dogs as opposed to the sweet ones suffering on the street. In collaboration with Ashutosh Saxena.

The reason for the pitch was hands-down that we genuinely believe in the cause. Being animal lovers, it would have been a major regret if we didn't try.

Full case study coming soon.

Design Team: Ashutosh Saxena, Vaishali Jain, Aparajita Bhattacharya