Welcome PAC: Visual Identity

WelcomePAC is a political action committee championing center-left moderate candidates, policies and principles. What the New York Times calls "a centrist insurgency,” the Welcome Party’s goal is to engage voters across the political spectrum, prioritizing diverse voices and pragmatic solutions set on a primary goal: reshaping and strengthening democracy.

I was asked to develop a fresh, daring, experimentative, and bold brand identity to aid with subscription and donor engagement with its center-left online political audience and readership for The Welcome Party.