Welcome PAC: Visual Identity

WelcomePAC is a political action committee championing center-left moderate candidates, policies and principles. What the New York Times calls "a centrist insurgency,” the Welcome Party’s goal is to engage voters across the political spectrum, prioritizing diverse voices and pragmatic solutions set on a primary goal: reshaping and strengthening democracy.

Scott tasked me with developing a fresh, bold, and very experimentative brand identity for The Welcome Party based in Boston, MA. The brief itself was a surprise – an unconventional identity for a political group? I was all in! (duh). Let's be honest, political branding is typically… uninspired. The Welcome Party wanted to break that mold, redefining the very idea of a political committee through its visual presence. This daring approach aimed to set a new standard for driving change. It was a huge risk - an almost impossible challenge with a high probability of failure. The result? A bold, fresh, almost rebellious visual language for a political action committee. And it worked amazing!

Team Credits: Client: Welcome PAC Creative Director: Scott Witt (Parlance), Aparajita Bhattacharya (Pillowcase Studio) Art Director: Aparajita Bhattacharya, Ashutosh Saxena Designers: Aparajita B, Ashutosh Saxena, Kiri Pareek