As part of Canva India Design team, our studio (Pillowcase Studio) worked on multiple designs for Canva's Sports Campaign 2024. The collaterals included social media templates, print materials, branding elements, videos, and more.

To craft culturally resonant and visually striking marketing materials that embody athleticism, boldness, energy, and passion while capturing the unique spirit of each sport in India.

The campaign targets diverse audiences across India, including regional fan groups, sports enthusiasts, and local businesses. Each sport, from cricket and football to badminton and tennis, connects with unique communities and brands. The focus is on engaging fans and promoting partnerships tailored to each sport.

This campaign successfully delivered easy-to-use, customizable marketing templates, empowering brands, businesses, and sports enthusiasts to create impactful visuals effortlessly. By blending flexibility with engaging design, we ensured the templates cater to diverse needs across various sports in India.