Kymri is an innovative online travel agency that reshapes how people plan and experience their travel. With a commitment to personalized travel experiences and comprehensive trip planning resources, Kymri offers a one-stop destination for travelers seeking adventure, relaxation, or cultural exploration.

1.5 months.

Cumbersome and overwhelming trip planning process.

Streamlined personalized trip planning and comprehensive travel resources.

As the UX and UI designer for this project, I was responsible for crafting the user experience and interface design from conception to delivery. This project was in collaboration with @zouhairmaj (https://contra.com/zouhairmaj)

Develop a personalized trip planner feature allowing users to sign up for destinations, accommodations, and activities.

Create a user-friendly interface for seamless navigation and intuitive user experience.

Incorporate trip suggestions, travel guides, and activity recommendations to enhance user engagement.

Ensure cohesive branding across the platform to establish a strong brand identity.

Increase user sign-ups and engagement through compelling design and functionality.

The platform consists of three major blocks:

Personalized Trip Planner: This block enables users to create customized travel itineraries by selecting destinations, accommodations, and activities tailored to their preferences.

Travel Resources: A comprehensive content of travel resources, including hotel suggestions, travel guides, activity pages & recommendations. Users can explore curated content to find inspiration and plan their trips effectively.

User Engagement Features: Enhancing user interaction and engagement throughout the platform.

After identifying the happy path "Designing a customized travel experience and lead generation", I prioritized a quick and easy booking process based on a series of entry points to help users save time. The entry points included each data set needed to complete the main travel planner, ie. Location (Destination pages), Hotels, and activities.

To meet client expectations, we developed a low-fidelity prototype to provide a comprehensive overview of the user journey through the website. Upon validation of this phase, I proceeded with the UI design.