Data Simplify, an AI consultancy agency, needed a new responsive website and brand identity after a change in partnership. The website is a platform to showcase their services, client testimonials, and resource center.

The project was completed over 15 business days.

Post-restructuring due to the founders splitting, Data Simplify required a fresh brand identity and an updated, more engaging website to represent its new direction and offerings.

Working with limited initial resources—a logo and content from a previous website. Additionally, creating a design that not only looked good but also encapsulated the essence of the agency's innovative approach to data and AI.

A complete overhaul of the website's design, focusing on a clean, modern aesthetic that aligns with the innovative nature of AI consultancy while ensuring user engagement and ease of navigation.

The lead UX/UI Designer responsible for the entire redesign process, including information architecture, wireframing, and visual design implementation.

To create a visually appealing and functionally superior website that accurately represents the new brand identity, enhances user experience, and supports business goals such as lead generation and client engagement.

A completely responsive website design

A design system file for the new UI components

The website’s structure was designed to optimize user flow and accessibility. The main navigation was streamlined to emphasize services, resources, and client partnerships, ensuring visitors can easily find what they need. Additionally, based on my digital marketing experience, the website structure incorporates digital marketing best practices for creating highly engaging and converting websites.

Early-stage designs focused on layout and content hierarchy. I used Figma to create wireframes that were iteratively refined through stakeholder feedback. This phase ensured that the foundational design was both intuitive and aligned with strategic business goals.