Hamakua Macadamia Nut Company is a leading provider of Hawaiian-grown macadamia nuts, sourced from local farmers on the Big Island. Focusing on quality and sustainability, they offer premium products while supporting their community and environment.

1 week.

The current e-commerce website lacks an appealing design and coherent structure, especially clear in its home and product detail pages. The product detail page contains valuable information but lacks adherence to best practices, while the home page fails to effectively showcase products and convey the brand's Hawaiian origin and natural theme.

Revamp the home page to feature products while incorporating the company's history and Hawaiian heritage elements to enhance brand identity. Implement a more intuitive and visually appealing structure, balancing functionality and "fun" elements.

UI designer.

Strengthen Brand Identity by incorporating elements of the company's history and Hawaiian heritage.

Create a more intuitive and visually appealing website layout.

Revamp the home page to showcase products for easy discovery and exploration by customers.

Ensure the home and product pages follow industry best practices for usability and visual hierarchy.