Cellairis Website Redesign
Nychta Design
A Modern, User-Centric Digital Experience
Vision and Innovation
The redesign of the Cellairis website transformed an outdated platform into a modern, user-friendly experience. As part of the AdCentral product team, Nyctha, our digital design group, worked on designing intuitive and visually appealing interfaces that aligned with Cellairis' branding while enhancing user engagement.
Key goals of the redesign included:
Providing a cohesive and aesthetically pleasing interface.
Ensuring mobile responsiveness for a growing base of on-the-go users.
Implementing a user-friendly navigation system to improve accessibility.
Developing microsites for registered Cellairis stores, personalizing the experience for individual locations.
Key Contributions
1. Screen Design
Designed core pages, including Device Repairs, Device Accessories, Store Locator, About Us, and Contact Us.
Ensured services were easily accessible, improving user experience and engagement.
2. Microsites Development
Created design concepts for store-specific microsites, offering localized branding and customized information.
Ensured each microsite maintained brand consistency while meeting unique market needs.
3. Figma Prototyping and Animations
Developed interactive prototypes and animations to streamline development and improve stakeholder communication.
Provided developers with clear, actionable UI/UX guidance, reducing ambiguity and revisions.
4. UI Components and Guidelines
Built a comprehensive UI component library, including buttons and graphic elements, to ensure design consistency.
Developed standardized color libraries and UI guidelines for future scalability.
5. UX/UI Enhancements
Improved user journeys with clean layouts, optimized calls to action, and intuitive design elements.
Enhanced readability and interaction points for better customer engagement.
6. Modern Aesthetic
Spearheaded the transition from an outdated layout to a sleek, modern design aligned with digital trends.
Ensured a visually appealing and brand-cohesive presentation across all pages.
Challenges and Solutions
Challenge: Poor Visual Appeal and Navigation
Solution: Conducted a site audit, identified usability pain points, and developed wireframes and prototypes that improved user flow and engagement.
Challenge: Standardizing Microsites for Individual Stores
Solution: Developed a scalable design system with templates for store microsites, ensuring brand consistency while allowing localized customization.
Collaboration and Workflow
Nyctha collaborated closely with AdCentral's cross-functional teams to align the redesign with business goals.
Maintained open communication with developers, ensuring a smooth design-to-development process.
Used Figma to optimize collaboration, maintain design accuracy, and improve efficiency.
Impact and Results
Enhanced User Engagement: Increased time-on-site and reduced bounce rates through improved navigation and aesthetics.
Improved Usability: Positive customer feedback highlighted the ease of finding information and accessing services.
Streamlined Store Representation: Microsites provided individual stores with a professional, customizable platform that boosted visibility and brand alignment.
Conclusion
The redesign of the Cellairis website successfully modernized the platform, creating a seamless digital experience tailored to users' needs. By integrating intuitive navigation, mobile responsiveness, and localized microsites, the project improved accessibility, engagement, and brand consistency. The result was a dynamic, scalable solution that set a strong foundation for future growth.
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Posted Feb 7, 2025
Redesigned Cellairis' site for AdCentral, enhancing UX/UI, mobile responsiveness, and microsites for stores, improving engagement and navigation.
