Our approach focused on replacing outdated, manual content management processes with scalable, automated solutions. Leveraging ChatGPT and Figma’s API, we developed tools that transformed static designs into editable, dynamic HTML/CSS layers, allowing for seamless updates directly within digital signage platforms. This revolutionized the way brands manage digital menus, enabling real-time customization for store-specific pricing, promotions, and layout variations.

Key innovations included:

AI-driven Figma plugins for automated HTML/CSS template generation.

Google Sheets synchronization for accurate, real-time menu updates.

Master component systems ensuring layout standardization and brand consistency.

Dynamic asset libraries for efficient promotional updates.

Cross-functional collaboration with video production teams for cohesive branding.

Went from managing 8 stores with different layouts to 34 stores with less error reporting.

Non-Editable Text Layers: Previously, text elements in digital menus were hardcoded, requiring a complete redesign for any updates.

Store-Specific Customization: Each location had unique pricing and product variations, necessitating an adaptable content management system.

Frequent Promotional Updates: Limited Time Offers (LTOs) and seasonal campaigns needed quick and efficient integration without disrupting existing content.

Cross-Department Coordination: Ensuring seamless communication between design, development, and video production teams to maintain brand integrity.

Designed dynamic and visually engaging digital menus tailored to different screen configurations across multiple locations.

Developed a responsive layout system in Figma that ensured adaptability for both horizontal and vertical displays.

Integrated interactive components that allowed real-time previews of menu updates before deployment.

Ensured that all designs maintained brand consistency, aligning typography, color schemes, and layout structures with company branding.

Created a modular component structure that streamlined design updates, reducing the need for manual adjustments.

Developed a Figma plugin that converted static text into editable HTML/CSS layers, allowing for real-time modifications without altering the design.

Enabled direct integration with AdCentral’s platform, empowering teams to manage content dynamically.

Supported flexible updates for store-specific customization without re-rendering entire designs.

Established a centralized component library in Figma, ensuring consistent branding across multiple locations.

Created adaptable layouts for horizontal and vertical displays.

Implemented scalable updates, automatically syncing changes across all menu variations.

Integrated Google Sheets with Figma to automate pricing, product descriptions, and availability updates.

Eliminated manual data entry errors while allowing for instant bulk updates.

Streamlined workflow efficiency for managing LTOs and seasonal campaigns.

Developed reusable design components for Limited Time Offers (LTOs) and product updates.

Allowed for easy swapping of promotional elements without affecting layout integrity.

Ensured smooth collaboration with video production teams for synchronized branding.

Introduced AI-assisted tools to automate repetitive design tasks, such as:

Implemented Jira for task tracking and Slack for real-time team coordination.

Led training sessions to upskill teams in adopting new AI-driven tools.

Editable HTML/CSS Text Layers: Allowed for dynamic, location-specific updates without disrupting design consistency.

50% Reduction in Production Time: Automated workflows significantly decreased the time required to update digital menus.

Error-Free Content Management: Google Sheets integration ensured accurate data synchronization.

Improved Cross-Team Efficiency: Standardized design assets facilitated smoother collaboration between designers and video editors.

Seamless Limited-Time Offer Deployment: Accelerated the process of updating promotional content across multiple store locations.

By integrating AI-driven automation, standardized design frameworks, and real-time data synchronization, we transformed digital menu management into an efficient, scalable system. Our work with AdCentral demonstrated how innovative technology solutions can optimize workflows, enhance collaboration, and drive digital branding success. This approach sets a foundation for future advancements in digital signage and interactive content management.