Project overview
A refreshed tournament identity that keeps returning viewers oriented while giving the second edition its own character.
The challenge
The second edition needed to feel familiar to returning viewers while giving the event a reason to look new.
The approach
I preserved the established Copa Nomsy identity and expanded it with a redesigned mascot, motion package, standby screens, countdowns and broadcast stings.
The result
Key documented outcomes:
• Returning viewers — The established tournament identity stays recognizable while the event receives a distinct new expression.
• Cross-region context — Live visuals make the rivalry legible across the communities following the event.