AdCentral Storyboard Campaign Sites

AdCentral Storyboard Campaign Sites

Project overview AdCentral Sites needed one launch story that would hold across website, feed, and vertical placements. We created channel-native storyboards that preserved the product narrative wherever customers encountered the campaign.

The challenge A master campaign concept often breaks when it is merely cropped for each channel. Important visual beats disappear, pacing changes, and the message can drift between a website, social feed, and vertical story format.

The approach We developed the launch as a shared narrative with format-specific storyboards. Each version respected the way people view that channel, while the message, sequence, and campaign promise remained aligned for every production partner.

What we delivered • Created one shared launch narrative for web, social, and video teams • Designed each storyboard for its native viewing context • Prevented message drift across campaign placements • Provided an approval-ready production brief for downstream teams

The result Video, social, and web teams could work from one agreed narrative without relying on compromised crops or separate interpretations. The storyboards reduced production ambiguity and helped the launch feel cohesive in every placement.