Digital Signage Shared Retail Component System

Digital Signage Shared Retail Component System

Project overview We designed and led the digital-signage program for multiple retail brands, including Farmers, Cuties Lemonade & More, we ❤️ Mac & Cheese, AKKO, Boost Mobile, PWRD, and Hoop Wireless. We combined hands-on screen design with team direction, QA, and reusable templates that kept each brand aligned through frequent updates.

The challenge Retail screens change often, but every update still has to be clear at the point of sale and accurate to the client brand. Producing each request as a one-off design made consistency, review, and team coordination harder to sustain.

The approach We designed the signage systems and led the process around them, from component and layout decisions to team coordination and QA. Reusable Figma templates gave each brand a stable visual structure, while review checkpoints protected hierarchy, pricing, typography, logos, and campaign alignment before deployment.

What we delivered • Designed and led digital signage across seven retail brand programs • Created reusable screen structures for recurring offers, pricing, and promotions • Guided designers through shared templates, reviews, and QA • Protected client brand rules across changing customer-facing content

The result The program gave multiple retail brands a clearer way to manage changing offers without losing their identity. Karen's contribution joined direct design work with the leadership and organization needed for reliable multi-brand delivery.