AdCentral Social Media Content Planning

AdCentral Social Media Content Planning

Project overview AdCentral's social content needed a recognizable visual language and a workable production rhythm. We designed the system, organized seasonal planning, and led the team in applying it consistently across ongoing social publishing.

The challenge Reactive social requests made it difficult to maintain a recognizable brand or give designers enough structure to create confidently. A technical product also needed content that felt clear and approachable in a fast-moving feed.

The approach We designed a seasonal content direction, defined visual rules, organized the planning workflow, and guided the design team through consistent application. The system balanced flexible campaign content with a stable brand language the team could reuse.

What we delivered • Designed a repeatable visual system for ongoing social content • Organized seasonal planning so the team could work ahead of publishing • Led designers in applying shared social standards consistently • Made the product story clearer and more approachable in-feed

The result Social publishing had a more organized design foundation. The team could create, review, and adapt content with clearer direction while preserving a recognizable AdCentral presence.