AdCentral Marketing Campaign Leadership

AdCentral Marketing Campaign Leadership

Project overview We led and designed multi-channel marketing campaigns for AdCentral, aligning signage, social, video, and retail communication around one approved direction. Our role combined creative execution with the organization needed to keep production teams and stakeholders moving together.

The challenge Campaign work can fragment when signage, social, video, and web teams interpret a brief independently. For a retail network, that creates inconsistent customer communication and puts more pressure on the review cycle.

The approach We set campaign direction, designed key work, and led the production process from concept through deployment. Shared briefs, review points, visual rules, and stakeholder coordination gave every channel the same message and a clear path to approval.

What we delivered • Led campaign direction across signage, social, video, and retail communication • Designed campaign assets while guiding the team through approval and deployment • Established shared briefs and visual rules before production began • Kept stakeholders and delivery teams aligned around one customer-facing story

The result Marketing campaigns became easier to execute as one coordinated system. Design, organization, and leadership worked together to keep each touchpoint aligned with the approved campaign direction.