As part of AdCentral's content team, we focused on design and develop digital signage for CPR Cell Phone Repair, ensuring seamless digital experiences across their in-store displays and promotional campaigns.

Our work encompassed multiple facets of digital design, automation, and content strategy, including:

TV Screen Template Development: Designing and coding responsive TV screen templates using HTML and inline CSS to ensure seamless integration with AdCentral’s platform. These templates were crafted to support both horizontal and vertical screen orientations, adapting dynamically to different display setups.

Branding & Marketing Materials: Creating cohesive visual assets for CPR’s digital campaigns, aligning them with their brand identity.

Video Integration: Coordinating with video teams to ensure multimedia elements were effectively incorporated into the templates.

Campaign Execution: Developing and deploying "Deal of the Month" promotions, ensuring timely activation across in-store displays through AdCentral’s automated scheduling system.

Automation & Workflow Enhancement: Developing Figma plugins and Slack integrations to streamline production, reducing manual work and improving efficiency.

To enhance design-to-code workflows, we developed a suite of Figma plugins tailored to AdCentral’s platform requirements:

HTML and CSS Converter Plugin: This tool automatically converted Figma designs into inline HTML/CSS, preserving spacing, text formatting, and layout accuracy for TV screen templates.

Text Box Checker Plugin: A plugin that scanned all text boxes to prevent cut-off text, ensuring design consistency across screen sizes.

Slack Integration for Coordination: Implemented automated reminders and dynamic asset-sharing links to streamline collaboration between design, marketing, and video production teams.

These tools significantly reduced production time, minimized errors, and allowed for greater consistency across campaigns.

Our approach combined technical expertise with creative problem-solving, focusing on:

Advanced HTML and inline CSS development for AdCentral’s specific template needs.

Responsive Design Implementation to ensure TV templates dynamically adapted to both horizontal and vertical orientations.

Automated asset organization and workflow tracking to enhance team productivity.

Cross-functional collaboration with marketing, video production & Development teams to ensure a seamless brand experience across digital signage and promotional materials.

Efficiency Gains: The automation of the design-to-code process significantly reduced manual coding efforts, leading to faster turnaround times.

Quality Assurance: The Text Box Checker plugin ensured that all TV screen templates displayed correctly, avoiding cut-off text or misalignment.

Seamless Branding: Custom templates and assets maintained CPR’s brand consistency across all touchpoints.

Streamlined Workflows: Implementing Jira and Slack integrations improved task management and cross-team communication, optimizing project execution.

By integrating technology and design, we delivered high-quality, automated, and visually compelling solutions for CPR Cell Phone Repair through AdCentral, ensuring impactful and error-free digital signage campaigns.