Crafting a Bold Cocktail Brand Identity
Natalie Lukatsky
Waska Cocktail Brand Design
TASK:
To create an elegant but yet minimalistic cocktail brand. Great Gatsby inspired, but with additional nordic mood of the region.
CHALLENGE:
To combine design elements from completely different worlds - Art Nouveau and Scandinavian aesthetics. To make labels pop but yet avoid being noisy.
SOLUTION:
To marry the lavishness of Art Nouveau with the simplicity of Scandinavian design. By blending intricate Art Nouveau motifs with clean Nordic nature, the logo and labels achieve elegance without overwhelming. With muted colors, subtle textures, and balanced typography, I created captivating yet minimalist designs. Each label reflects the sophistication of the Great Gatsby era and the simple geometry of Scandinavian design, inviting buyers to indulge in a luxurious experience.
LOGO
Combination of Art Nouveau and Scandinavian aesthetics - Great Gatsby and nordic name inspired. Cocktail glass with flower combined: simplicity & natural ingredients. Playful but yet strict sans serif font.
Initial Logo Drafts
Art Nouveau inspired. Cocktail glass combines with flower - beauty and natural ingredients. The most festive out of three options, celebration and elegancy.
Simple, text-based logo. Modernism/old industrial inspired. A letters as bottles and W associates with glasses.
LABELS
Elements
Simple, logo-relatedFestive, holiday atmosphereFlower, water - focus on natureBerry, citrus - inspired by ingredientsModular and can be arranged/used in any order for different types of products/marketing materials
Color Inspiration
Color Palette
Contrast to the drink colors. Muted colors inspired by our theme
FINAL LABELS
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Posted Mar 28, 2024
Elegant yet minimalistic branding for a cocktail line, perfectly balancing sophistication and simplicity
