The goal of the Roam Energy project was to enhance their existing Product Detail Pages (PDPs) for both the Energy Nut Butter and Protein Powder ranges. While the previous pages performed well, the focus was on improving clarity, educating customers, and highlighting the versatility of the products, ultimately increasing conversion rates and reducing buyer hesitation.

Rather than redesigning from scratch, the rebuild aimed to refine and optimise. The existing minimal aesthetic was preserved to maintain brand consistency and focus attention on educational content. We restructured key information areas, added visual context to demonstrate new use cases, and integrated lifestyle imagery to connect with broader audiences while improving user confidence and purchase intent.

Retained Roam’s signature minimal aesthetic for a premium, trustworthy feel

Optimised for clarity and hierarchy to ensure key benefits and product details are easily digestible

Streamlined design to minimise friction and maintain fast, mobile-first performance

Refined product benefit sections to clearly answer potential pre-purchase questions

Added ingredient and nutrition highlights with concise, easy-to-scan layouts

Focused messaging on health, function, and real-world energy performance

Showcased new ways to use Roam’s products, from snacks and smoothies to post-workout fuel

Added visual storytelling and photography to highlight product versatility

Expanded appeal to new customer segments while reinforcing Roam’s functional benefits

By reworking the PDPs to educate and inspire, Roam Energy achieved:

✅ Improved clarity across both product ranges, reducing buyer friction

✅ Stronger storytelling through visual use cases and benefit-led content

✅ A refined, trustworthy shopping experience consistent with Roam’s brand values