PharmGreens, a daily superfood supplement brand, needed engaging Meta ad creatives to connect with busy individuals seeking a quick, effective way to boost their nutrition. The objective was to design high-converting static ads that focused on the emotional & health benefits.

As a freelance graphic designer, I developed a set of feed and story ad creatives, ensuring they were visually appealing, brand-aligned, and optimised for different audiences such as those prone to bloating.

Designed 10x feed ads (1:1) and 10x story ads (9:16) for Meta campaigns

Focused on emotion-driven storytelling, highlighting how PharmGreens helps people feel better mentally and physically.

Integrated PharmGreens’ brand guidelines, ensuring a polished, cohesive look.

Researched competitor ads in the health & wellness niche to refine creative direction.

Optimised colour grading, contrast, and saturation for maximum visual impact.

1. Emotional Connection Highlighted people enjoying vibrant energy and stress-free living to resonate with the audience’s desire for a healthier, happier lifestyle.

2. Strong USPs Featured benefits such as 40+ nutrient-rich ingredients, no added sugars, and customer testimonials that reinforce trust and credibility.

3. Global Adaptability Designed ads with concise, impactful messaging that could be easily translated or adapted for international markets.

4. Platform Optimisation Produced both feed (1:1) and story (9:16) creatives for seamless integration across Meta platforms, ensuring each format maintained clarity and visual appeal.

📌 10x Feed Ads (1:1 – 1080x1080px) 📌 10x Story Ads (9:16 – 1080x1920px) 📌 Final designs optimised for Meta placement 📌 Figma, Photoshop & Canva Files