The Protein Pancake | Media Buying + Creative Strategy 🥞

The Protein Pancake hired me to optimise their Meta ads and drive e-commerce growth. With a monthly ad spend of ~$9K and a $2K/month retainer, our goal was to improve ROAS through creative testing, CRO strategies, and scaling winners.

We built a full-funnel Meta campaign system, from acquisition to retention, across Australia, with recent expansion into the USA, UK, and Canada. Using Advantage+ Shopping Campaigns (ASC) and segmented CBOs, we ensured continuous performance improvement.

• $95K+ ad spend managed to date

• $368K+ in tracked purchases

• 5,800+ total purchases with 3.86 average ROAS

• 6.5M+ impressions with consistently strong cost per purchase

• Scaled high-performing campaigns internationally (AU, US, UK, CA, SG, NZ)

This project continues to grow as we expand into new markets and test creatives that resonate across different audiences. The work includes dynamic creative testing, advanced audience segmentation, and full-funnel optimisation.