This is a personal project that I am currently working on.

I developed three key product pages, Coffee Blends, The Bundles, and Coffee Accessories, with CRO principles at their core. Each page featured compelling product descriptions that highlighted key benefits, complemented by high-quality imagery and seamless navigation.

1. Hero Sections: I designed eye-catching above-the-fold visuals and headlines to immediately grab attention and communicate the product’s value.

2. Benefit-Driven Content: Clear, concise bullet points outlined the unique selling propositions, making it easy for customers to see the value at a glance.

3. Social Proof: Reviews and ratings were displayed prominently to build trust and reduce buyer hesitation.

4. Strong CTAs: Bold and action-oriented “Add to Cart” buttons were strategically placed for maximum visibility.

5. Bundling Incentives: On “The Bundles” page, I highlighted bundling options to increase average order value, with an easy-to-use selector for various coffee blends.

6. Urgency Cues: Limited-time offers or stock availability messages were used to subtly encourage immediate purchases.

7. Mobile Optimisation: All pages were fully responsive, ensuring a frictionless shopping experience across devices.

The project took 6 weeks to complete, allowing ample time for research, design, copywriting, and implementation of CRO strategies across the three landing pages.

The cost of the project was $3,500 AUD, covering the end-to-end development of the pages, including content creation, design enhancements, and CRO optimisation.

These pages reflect a thoughtful combination of design and strategic CRO techniques, all aimed at turning curious coffee enthusiasts into loyal Brewd Coffee customers.