As a new wellness brand launching in Spanish-speaking markets, The Good Life needed a fully localised Spanish-language product detail page (PDP) as their first public touchpoint. The goal was to create an authentic, culture-forward experience that immediately builds trust and drives conversions from day one.

Rather than simply translating an English template, we designed the Spanish PDP from the ground up. Every element, from layout and visuals to tone of voice, was crafted to resonate with Spanish-speaking audiences. We preserved The Good Life’s core brand identity while ensuring cultural relevance and conversion focus.

• Maintained brand consistency while optimising layout and visual hierarchy for regional preferences

• CTA placements, copy structure, and mobile flow were adapted for clarity and ease of navigation

• Mobile-first layout designed to support performance and campaign alignment

• Worked very closely with Djan (the founder), to ensure the copy was fully rewritten (not machine-translated) to capture tone, emotion, and clarity

• USPs reframed for the audience, emphasising wellness benefits that matter locally

• Microcopy and social proof tailored to Spanish-speaking customers

• Page was designed to support a complete Spanish marketing funnel from paid ad > PDP > checkout

• Built-in flexibility for future split tests and localisation expansion

• Performance-ready for integration with existing backend infrastructure and ad campaigns

By launching a fully localised Spanish PDP, The Good Life is now able to:

✅ Instantly connect and convert new customers in Spanish-speaking markets

✅ Build brand credibility with messaging that feels native and trustworthy

✅ Scale future pages and campaigns from a culturally solid foundation