TopTutors, an online tutoring platform, needed engaging Meta ad creatives to connect with parents of school-aged children (ages 7-18). The objective was to design high-converting static ads that focused on the emotional benefits of tutoring such as happier, more confident children rather than just improved grades.
As a freelance graphic designer, I developed a set of feed and story ad creatives, ensuring they were visually compelling, brand-aligned, and optimised for multiple markets (ads we're designed in english and then translated into Danish & Spanish).
My Role
Designed 10x feed ads (1:1) and 10x story ads (9:16) for Meta campaigns
Focused on emotion-driven storytelling, making the message clear even without text
Integrated TopTutorsβ brand guidelines, ensuring a polished and cohesive look
Researched provided competitor ads from Preply & GoStudent to refine creative direction
Optimised colour grading, contrast, and saturation to enhance visual impact
Key Design Considerations
Emotional Connection β Highlighted happy, engaged children to resonate with parentsβ desires
Strong USPs β Featured stats like 96% positive reviews & 45,000+ lessons completed
Global Adaptability β Designed ads with clear messaging that could be translated into Danish & Spanish
Platform Optimisation β Created both feed (1:1) and story (9:16) creatives for seamless integration
Deliverables
π 10x Feed Ads (1:1 β 1080x1080px)
π 10x Story Ads (9:16 β 1080x1920px)
π Final designs optimised for Meta placement
π Figma, Photoshop & Canva Files