TopTutors | Static Ad Creation | Content Strategist

Reece White

Project Overview

TopTutors, an online tutoring platform, needed engaging Meta ad creatives to connect with parents of school-aged children (ages 7-18). The objective was to design high-converting static ads that focused on the emotional benefits of tutoring such as happier, more confident children rather than just improved grades.
As a freelance graphic designer, I developed a set of feed and story ad creatives, ensuring they were visually compelling, brand-aligned, and optimised for multiple markets (ads we're designed in english and then translated into Danish & Spanish).

My Role

Designed 10x feed ads (1:1) and 10x story ads (9:16) for Meta campaigns
Focused on emotion-driven storytelling, making the message clear even without text
Integrated TopTutors’ brand guidelines, ensuring a polished and cohesive look
Researched provided competitor ads from Preply & GoStudent to refine creative direction
Optimised colour grading, contrast, and saturation to enhance visual impact

Key Design Considerations

Emotional Connection – Highlighted happy, engaged children to resonate with parents’ desires
Strong USPs – Featured stats like 96% positive reviews & 45,000+ lessons completed
Global Adaptability – Designed ads with clear messaging that could be translated into Danish & Spanish
Platform Optimisation – Created both feed (1:1) and story (9:16) creatives for seamless integration

Deliverables

πŸ“Œ 10x Feed Ads (1:1 – 1080x1080px) πŸ“Œ 10x Story Ads (9:16 – 1080x1920px) πŸ“Œ Final designs optimised for Meta placement πŸ“Œ Figma, Photoshop & Canva Files
Like this project

Posted Mar 3, 2025

Designed 20 Meta ad creatives for TopTutors, focusing on emotional appeal, key USPs, and market adaptability to boost engagement and conversions. πŸ“š

Likes

2

Views

35

Timeline

Feb 18, 2024 - Feb 28, 2024

Clients

TopTutors.com

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