The Protein Pancake | Website Development + CRO 🥞

I was hired to lead the project as a marketing specialist, focusing on crafting high-impact product landing pages that combine functionality with a cheeky and approachable brand tone.

I developed three key product pages, Flavoured Protein Pancake Mixes, The Stacks (Bundles), and The Accessories, with CRO principles at their core. Each page featured compelling product descriptions that highlighted key benefits, complemented by high-quality imagery and seamless navigation.

1. Hero Sections: I designed eye-catching above-the-fold visuals and headlines to immediately grab attention and communicate the product’s value. 2. Benefit-Driven Content: I used clear, concise bullet points to outline the unique selling propositions, making it easy for customers to see the value at a glance. 3. Social Proof: Reviews and ratings were displayed prominently to build trust and reduce buyer hesitation. 4. Strong CTAs: I placed bold and action-oriented “Add to Cart” buttons strategically for maximum visibility. 5. Bundling Incentives: On “The Stacks” page, I highlighted bundling options to increase average order value, with an easy-to-use selector for multiple flavours. 6. Urgency Cues: Limited-time offers or stock availability messages were used to subtly encourage immediate purchases. 7. Mobile Optimisation: I ensured all pages were fully responsive, providing a frictionless shopping experience across devices.

These pages reflect a blend of thoughtful design and strategic CRO techniques, all aimed at turning curious visitors into loyal customers.

The project took 6 weeks to complete, allowing ample time for research, design, copywriting, and implementation of CRO strategies across the three landing pages.

The cost of the project was $3,500 AUD, covering the end-to-end development of the pages, including content creation, design enhancements, and CRO optimisation.

Kate K. Marketing Director

Luke R. Founder of The Protein Pancake