The goal of the Jupi project was to expand their reach and conversion potential by launching a fully localised Spanish-language version of their product landing page. As Jupi continues to grow in Spanish-speaking markets, the need for a tailored experience became essential. This version was created to support a full-funnel Spanish campaign, from ad to checkout, delivering a seamless, native-language experience that builds trust and drives action.

Rather than simply translating the original English page, the Spanish variant was strategically adapted to reflect regional nuances, consumer behaviour, and cultural tone. The goal was to craft a fully localised and conversion-optimised experience, not just a copy, but a culturally aware version of the brand. The design and messaging were fine-tuned to mirror the needs and preferences of the Spanish-speaking audience, while keeping the Jupi brand identity intact.

• Visually consistent with Jupi’s core branding, while adapting layout and image usage for Spanish audience preferences

• Optimised CTA placements and UX flow to guide visitors efficiently toward checkout

• Subtle design adjustments for better comprehension and readability in Spanish

• All content was rewritten (not just translated) to speak directly to Spanish-speaking users, with a focus on tone, trust, and benefit clarity

• Key brand messaging preserved while adapting emotional triggers and pain points relevant to the audience

• USPs were reframed to align with regional values, ensuring higher relevance and stronger engagement

• Built with performance in mind, designed for mobile-first engagement and fast load speeds

• Integrated into a complete Spanish-language marketing funnel, allowing for ad creative > landing page > checkout flow with complete consistency

• Flexible structure to support ongoing A/B testing and future localisation across new regions

By developing a Spanish-specific version of Jupi’s product landing page, the brand is now equipped to:

✅ Increase conversion rates by delivering a native-language experience that builds trust

✅ Drive deeper engagement from Spanish-speaking customers who feel understood and represented

✅ Position Jupi as an inclusive, global brand that adapts to its customers — not the other way around