Technical Recruitment Strategy Case Study

Martina Brodar, SHRM-CP

Technical Recruiter
Human Resources Manager
Human Resources Consultant
In 2021/2022, I developed and implemented a comprehensive technical recruitment strategy for a global SaaS company resulting in: A 50% increase in headcount in 12 months Reduced time-to-fill by 40% A 50% increase in qualified candidates The challenge: The existing recruitment processes were outdated and struggled to keep up with the increasing demand for tech professionals. The company was experiencing long hiring cycles (2+ months), a limited pool of qualified candidates, and difficulty in filling R&D roles. Starting state: Getting non-qualified candidates through job postings Not having customized or optimized job descriptions for the SaaS industry Not having an ATS solution - using email addresses to collect applicants.
What I implemented: I was entrusted with developing and implementing a comprehensive technical recruitment strategy. The strategy focused on: Attracting and hiring highly skilled candidates efficiently Reducing time-to-fill Increasing the overall quality of candidates.
New Sourcing Channels: I revamped the sourcing channels to reach a larger pool of potential candidates. I leveraged online platforms (Linkedin, Github), professional networks, and industry-specific communities to increase visibility and engagement. By targeting passive candidates and engaging with tech communities, I tapped into a previously untapped talent pool.
Employer Branding Enhancement: I optimized the job descriptions, highlighted the company's products, career growth opportunities, and employee-centric culture. This positioned the company as an attractive employer in the tech industry.
Streamlined Recruitment Processes: I introduced streamlined recruitment processes to expedite the hiring cycle and reduce time-to-fill. This included: Optimizing job descriptions & shortlisting criteria Changing the interview formats to improve efficiency Implementing an applicant tracking system (ATS) to automate administrative tasks and enhance the candidate experience.
Results: The implementation of the technical recruitment strategy yielded positive results:
50% Increase in Headcount: Within 12 months of implementing the strategy, the company achieved a 50% increase in its headcount. New sourcing channels and improved employer branding efforts attracted a larger talent pool, enabling the organization to hire more skilled professionals.
40% Reduction in Time-to-Fill: The average time from posting job openings to extending offers decreased by 40%. This allowed the company to secure top talent quickly and efficiently.
50% Increase in Qualified Candidates: The strategic sourcing efforts resulted in a 50% increase in qualified candidates. By targeting passive candidates, I was able to recruit senior-level candidates and increase the pool of qualified candidates.
Conclusion: By implementing a comprehensive technical recruitment strategy, the company managed to: fill all open positions increase its headcount reduce time-to-fill attract more qualified candidates These provided a strong foundation for the company's continued growth and success.
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