Published: March 26th 2025

Visual identity | Art direction | Packaging | Branding

I designed the branding for Aura Wave to bridge the gap between skincare and design, blending fluid, organic curves with a clean, sophisticated aesthetic. I wanted the branding to reflect harmony and movement. Utilizing a soft, natural color palette and wave-inspired typography evokes calmness and renewal. Every element—from packaging to messaging—creates a seamless experience, balancing skincare efficacy with a sense of tranquility.