Lacrimola | Brand Identity
Samya LAAFOUI
Brand Designer
Graphic Designer
Logo Designer
Canva
Inkscape
Lacrimola| image from fab mood <3
I came up with the idea of Lacrimola since I, myself, was planning to start a similar brand. Lacrimola is a brand for all the women who loves tote bags, scarfs, head bands, with a fabulous vintage look to them,but not the so traditional vintage!
The name Lacrimola is inspired by one of my favorite Mozart's pieces: Lacrimosa. To make the brand's more memorable, I based the logo variations on the "l" and "i": Li.
Mood board that accentuates the vintage mood!
Color Palette for Lacrimola using diffrent colors, to show that vintage can be more than nudes shades.
Main logo for Lacrimola, the heart on the "i" is to symbolize the soft and feminine side of the brand, the font is Mungil.
Main logo along with the logo variations.
Label tags to be used after folding the scarfs, head bands, as well as the tote bags.
Or can be used as an outer label after packaging the product.
