The project was to rewrite Sofrea’s existing email sequences to better align with the brand's tone and mission. The goal was to create engaging email content that not only improved open and click-through rates but also encourage more customer reviews and enhance the brand’s visibility.

The deliverables included revised email sequences designed to nurture customer relationships and boost engagement. Below is an example of one of the welcome emails:

Subject Line: Your Sofrea Journal Has Arrived! 📔✨

Hello [Insert name],

We heard that you received your journal! 😊 Are you ready to take on a new experience?

We’d love to hear back from you, please let us know what you think of our product after using it.

Join our peaceful community on Instagram for more mental health insights!

Peace,

Sofrea