The project was to create compelling copy for Sofrea's mental health journals, aligning the tone with the brand's mission to provide support and healing. The goal was to craft messaging that resonated emotionally with the audience, driving engagement and establishing a deeper connection with the brand.

We started by diving into what the brand stands for—Sofrea is all about providing tools for mental health and self-reflection, so the copy needed to feel personal, empathetic, and empowering. I conducted a keyword research as well as a market research to understand the target audience and their emotional needs, then I strategically crafted content that would connect with them on a deeper level.

The deliverables included promotional video scripts, social media posts, copy for ad campaigns, and emails that reflected Sofrea’s mission and tone. In fact, the following revised ad-copy helped me land Sofia as a client:

How is your mental health journaling so far?

It's almost a month into the new year—has journaling fallen out of your resolutions yet?

Then maybe you just need more structure!

Grab your copy of the first Moroccan mental health journal!

A practical guide to a more serene mind:

- Guided deep self-reflection space;

- Psychologically proven tips for mental wellbeing;

- Creative goal setting with a vision board;

- Complete UNDATED tracking space;

- Sharing of personal mental health journey.

ALL in one eco-conscious & high-quality journal !

And a bonus of two beautifully designed bookmarks.

Made by Moroccans for Moroccans, with love.

Get better, one page at a time.

Get 29% off for your first purchase

The structure you need to keep your mental health on track!