Client: Andy Cole

Company: Helpful Investors

Industry: Real Estate

Role: Logo & Brand Identity Designer

Tools Used: Figma, Adobe Illustrator

Timeline: 1 Week

Deliverables: Primary Logo, Icon Variations, Light & Dark Variations

Helpful Investors is a real estate investment company focused on helping everyday homeowners and first-time sellers navigate property decisions with ease. Their mission is built around trust, education, and accessibility, offering a friendly alternative to the traditional, often overwhelming real estate space.

Andy Cole, the founder, reached out with a simple ask: design a brand identity that felt warm, modern, and trustworthy — something that would resonate with both investors and home sellers alike.

Create a clean and minimal logo that communicates both “home” and “support”

Design an identity that feels professional without being corporate

Build an icon that works independently across platforms like mobile, web, and social

Ensure strong readability and clarity in both light and dark environments

At the core of the identity is a simple home outline, drawn with soft, rounded lines and a gradient blue stroke, symbolizing:

Stability and shelter (through the house shape)

A helpful, calming tone with blue gradients to reflect trust and approachability

Versatility for both brand storytelling and UI integration

The wordmark uses a clean sans-serif font with a friendly, balanced rhythm. The bold in "investors" grounds the name with strength, while "helpful" keeps the tone welcoming and approachable.

Primary Logo (icon + wordmark)

Icon-only versions for apps, favicons, and social usage

Fully optimized for light and dark backgrounds

A brand mark that feels modern, honest, and user-friendly

Easily scalable for everything from yard signs to website headers

Aligns with Helpful Investors’ mission of simplicity and trust

Distinctive yet minimal, ensuring long-term usability across digital and physical assets