Company Name: Underrrated

Industry: Digital Agency / Webflow & UI/UX Design

Role: Logo and Brand Identity Designer

Tools Used: Figma, Adobe Illustrator

Timeline: 1 Week

Deliverables: Primary Logo, Icon Variations, Light & Dark Variations

Underrrated is a bold digital agency focused on building exceptional Webflow websites and crafting clean, conversion-driven design systems.

The brand required a distinctive, sharp, and memorable logo that reflects confidence, strategy, and a creative edge, while maintaining a minimalist aesthetic and scalability for use across various platforms.

Develop a striking, ownable identity that stands out in the design agency space

Represent the agency's mindset: bold strategy, clean execution, and underrated creativity

Design an icon that works independently across Webflow assets, social icons, and favicons

Ensure full adaptability in light and dark themes

The concept draws inspiration from:

The chess knight – symbolizing strategy, creativity, and intelligent moves

A stylized hand rising through the knight, subtly reflecting craftsmanship and hands-on work

Clean, geometric cuts – nodding to Webflow’s precision and no-code power

The wordmark utilizes a clean sans-serif font with distinctive spacing, maintaining focus on clarity and a modern appeal. The triple “r” in “underrated” was embraced as a bold typographic twist, intentionally owning what makes it unique.

Primary Logo (symbol + wordmark)

Icon-only version for social media, Webflow templates, or mobile app usage

Optimized versions for both light and dark environments

A bold, minimal identity that feels clever and intentional

Perfectly suited for agency presentations, client decks, and Webflow site headers

Makes a strong first impression with symbolic depth and usability

Flexible enough to work across branding, merchandise, and digital platforms