Client: InWood

Project Duration: 1 Week

Role: UX/UI Designer

Tools: Figma, Illustrator, Photoshop

In collaboration with InWood, I took on the role of UX/UI Designer to design their eEcommerce through a visually compelling landing page. With my expertise in Figma, the project aimed to encapsulate their brand identity and communicate it effectively to their audience.

To kickstart the project, I conducted a comprehensive product analysis, competitor analysis on leading furniture store and customer research. This provided valuable insights into the industry's information architecture, helping me understand the essential website's sections to incorporate into InWood's landing page.

Context: Inwood is an interior business that specializes in making custom furniture. They want to reach out to more customers and also sell handmade custom furniture online.

The problem:

Their goal is to convert users to customers by 60%

They don’t have a website

Need to build a cms system for the website

After building the site, teach them how to upload product images, price etc so they can do it themselves

Website needs a payment system integration, users and admin accounts systems

Identify the target audience and analysis the competitors

Write the website content first according to the companies niches

Get details about the special package options to organize them to put in website

Build wireframes according to the content and present them to stakeholder

Upon stakeholders approval, build High-fidelity mockups

Test the mockups, develop and launch the landing page

Talk with the developer to add custom integration

Now we focus on creating wireframes, focusing on the optimal page structure and information flow. Each section was thoughtfully crafted, with careful consideration given to UX best practices. The wireframes served as a blueprint for the subsequent design stages.

After the wireframes, we focus on building a design system so that company can always follow brand guidelines and keep a consistency throughout the website. This involves creating color system, typeface system and grid system. I've also designed the logo using illustrator and made brand guidelines.

Now we focus on creating the high-fidelity design/mockups. The design is focused on modern trends and aesthetics to match the competition while maintaining consistency.

We made sure the landing page design is responsive for all devices that includes desktops, tablets and mobile.